TicketSwap Case Study
A native approach for Dutch hero TicketSwap accelerating growth into Europe
“Le tire bouchon” strategy - How to unlock the existing potential and focus efforts to accelerate growth"
The Dutch company TicketSwap was founded in 2012 and is a proud companion of 4 million users in 22 countries, wanting to safely buy/sell tickets for sold-out concerts and festivals.
A trusted and innovative company that grew together with its
Organic growth into international markets was not that hard, our
target audience is anywhere right? Now, how do we really accelerate growth?
Our advice? Focus on what you have - unlock the existing potential,
just like you would uncork a beautiful bottle of French red wine. It
isn’t any good if you can’t open the bottle. The one having the
bottle opener is the true winner.
''weGrow has added a lot of value to our company's international activities. It has already created positive impact of our French business. We see now the positive vibe we get from new partners who are coming in and benefiting from the internal alignment, it brought us towards conquering the world!"
Omer Ginor - COO TicketSwap
- Developed a model to make a well-founded decision on market selection & prioritisation
- 100% understanding of the target market landscape and ecosystem
- 10+ actionable recommendations for TicketSwap to reach a native product market fit in
the target market heavily related to becoming a trusted local player
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