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Expand Globally

An international expansion program for Bavarian startups


4 workshops

2 1-on-1 coachings


8 weeks

Starts Sept. 13, 2022


€2.475 per

founder team


Online &

Onsite in Bavaria


Together with IHK Bayreuth and IHK Schwaben, weGrow has created a unique academic program that will empower Bavarian startups to effectively internationalise. Leveraging our experience on 350+ expansion projects, we created tools and frameworks that can be applied to your unique situation - with our guidance.

You will emerge from the program with a stronger understanding of what it takes to succeed in an international expansion. This includes the nuances of analyzing and selecting a new market, a fully-fleshed Go-to-Market strategy and an opportunity to practice your pitch for an audience of pertinent stakeholders.

Honeypot, Zenjob, Casavi, Trusted Shops - these German startups have already conquered their target markets using weGrow's methodology and experts. Your expansion journey can be next in our list of successes!

Take advantage of available subsidies for companies from the region to sponsor your program participation - find out more below.

What will you get?

You've got a proven business model. Reoccurring revenue. A growing team and customers in new countries. You're ready to expand.  But where do you start? Join us and dozens of other weGrow academy participants to find out.




Learn how to scale your company best internationally - 
alongside fellow founders

Personalized Mentorship 

Develop, test and direct your own market entry strategy with expert support and guidance - every step of the way

Reservoirs of


Draw on our network of global experts and partners in the field, and our experience from 200+  projects 



Wrap with a clear understanding of your next markets and strategies, + structure for funding rounds
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  • See what previous participants have got to say about Academy's impact!

Success stories:

Honeypot logo.png


Claiming the European markets in a highly competitive environment. Where and how to start? - Read the Case study

Program outline:


Introduction to Expansion 

09:00 - 12:00  (ideally in person) 

  • Program overview

  • Outline concrete expansion goals

  • Define the parameters for your new market(s)


Go-To-Market Strategy

09:00 - 12:00 (virtual)

  • Learn from other founders

  • Explore Go-to-market strategies and define yours

  • Meet individual coaches 

One-on-one Coaching Session

to be scheduled based on mutual availability


Succeeding in your Chosen Market

09:00 - 12:00 (virtual)

  • Establishing product-market fit in a new market

  • International recruitment and managing a growing team

  • Evaluate your orgs' readiness for expansion

One-on-one Coaching Session

to be scheduled based on mutual availability


Next Steps & Feedback

13:30-17:30 (ideally in person) 

  • Prepare for investment readiness

  • Present your fully-formed strategy

  • Workshop the feedback

You'll be a good fit if you are...

  • The founder(s) of a company with enthusiasm for co-creating strategies and applying new learnings, who can commit to attending all four workshops

  • Part of an organization with demonstrated reoccurring revenue and 10-50 FTEs

  • Planning to expand to new markets in the future


Each participating company can enroll two attendees in the program (ideally co-founders). The upfront cost to participate is €4,950 per company, €2,475 with subsidy. This includes all workshops, materials, and coaching sessions.

Das Außenwirtschaftszentrum Bayern's subsidy for expansion services (50% of program cost) for expanding/scaling startups is available for program participants. To be considered for the subsidy, a separate application is required. Interested startups should first apply to the program. After confirmation of enrollment, we will support your subsidy application.


Acceptance into the Expand Globally: Bavarian Edition does not guarantee receipt of the subsidy. In order to be considered for the subsidy in advance of the program dates, we request all interested startups complete their program application by July 15th, 2022.


Unsure if Expand Globally is right for you? 

Book a free 15 minute consultation with learning manager Cassandra Many 

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