What I would advise myself, next time when going international is to...
During the Scale-up Nation Event, weGrow co-founder Gernot Schwendtner hosted a masterclass focused on internationalisation.
Amongst the attendees was Virtuagym - a leading tech company providing innovative fitness software for gyms, personal trainers, and corporate health services. It is currently available in 80+ countries and has 200+ employees across two offices in Europe and Latin America.
So what is Virtuagym's success to international expansion?
Hugo Braam, CEO & Co-Founder gave us an insight on what he would write in a letter to his past-self.
Watch the video to learn what he says!
🔎 Don't assume your product market fit will be the same as the home country
🔎 There are many complexities in each individual markets
- don't copy & paste!
- there are various nuances, different competitors and rules
🔎 Start small with a laser focus on the new market
🔎 Understanding the local market before scaling
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