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Learning from the past

Updated: May 7, 2021

What I would advise myself, next time when going international is to...

During the Scale-up Nation Event, weGrow co-founder Gernot Schwendtner hosted a masterclass focused on internationalisation.

Amongst the attendees was Virtuagym - a leading tech company providing innovative fitness software for gyms, personal trainers, and corporate health services. It is currently available in 80+ countries and has 200+ employees across two offices in Europe and Latin America.

So what is Virtuagym's success to international expansion?

Hugo Braam, CEO & Co-Founder gave us an insight on what he would write in a letter to his past-self.

Watch the video to learn what he says!

🔎 Don't assume your product market fit will be the same as the home country

🔎 There are many complexities in each individual markets

- don't copy & paste!

- there are various nuances, different competitors and rules

🔎 Start small with a laser focus on the new market

🔎 Understanding the local market before scaling

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